What is a hotel room? A place with a bed, a shower and some privacy.
If all hotel rooms serve the same function, why do some cost $49.99 a day while others over $40,000 for a place to take off your boots and hang up your hat?
- Is it the view? A well-placed Budget Inn could have a breath-taking view.
- Is it the bed? The rate at the local Westin, known for their luxury beds is less than $170 a night.
- Is it the location? A hotel room on the French Rivera can be under $50 a night.
Yet the Empathy Suite in Las Vegas commands $100,000 a night. (OK. It’s a suite – which is just a hotel room with too many beds and too many doors.)
According to an article on Skift (www.skift.com), the difference between a Holiday Inn, a Soffitel and the Burj Al Arab – luxury hotels romance their customers. They make their customers feel special and important. They know their guests and build a personal relationship with them. That relationship is maintained, nurtured and strengthened.
Romance is like a hotel room.
- Anyone can give a romantic gift.
- Anyone can write a caring note or say sweet things to another.
- Anyone can give a hug and a kiss.
But, and this is vital, only you can create a Romantic Interlude with your sweetheart worth the Oliver Messel Suite.
The difference – the relationship you’ve built with your sweetheart.
Luxury hotels embrace the role of romance in marketing to their high-paying guests. Embrace the role of romance in strengthening your relationship.
- Take your basic relationship;
- Add your knowledge about your sweetheart;
- Connect emotionally with a personal Romantic Interlude;
- Repeat regularly.
You’ll create a Romance your sweetheart knows is worth the Royal Penthouse Suites at the President Wilson Hotel in Geneva.
Robert, a hopeless romantic
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